The Portuguese brand InsidherLand was created by architect Joana Santos Barbosa in 2012. The essence of InsidherLand’s exclusivity is clearly visible in two of its inspirational collections. The first is called Beyond Memory and is deeply influenced by organic forms of nature, legends, and traditional cultures. The second, called Identity, on the other hand, is based more on forms typical of architecture and art. Both collections were designed as a dialogue in which nature meets strong architectural lines, creating relaxed yet sophisticated interiors full of natural materials and meaningful artworks. Using the knowledge of traditional craft techniques, all creations are created under the hands of Portuguese master craftsmen and jewellers who expertly craft them from noble materials and carefully finish every detail with due elegance and perfection.